How to Download Leads from Facebook Ads in 2023
Facebook ads are one of the most effective ways to generate leads for your business. But how do you download those leads and use them for your marketing or sales purposes? In this article, we will show you how to create Facebook lead ads, how to download leads from Facebook ads in different ways, and how to manage and follow up with your leads. By the end of this article, you will be able to download leads from Facebook ads like a pro.
What are Facebook Lead Ads and Why Use Them?
Facebook lead ads are a type of ad that allows you to collect leads directly from Facebook without sending them to a landing page. When someone clicks on your lead ad, they will see a pre-filled form with their contact information that they can submit with one tap. This makes it easier for them to sign up for your offer, such as a newsletter, a webinar, a free trial, or a quote.
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Facebook lead ads have many benefits, such as:
Higher conversion rates
Facebook lead ads can help you increase your conversion rates by reducing the friction and drop-off that usually happens when people have to leave Facebook and go to a landing page. According to Facebook, lead ads can reduce the cost per lead by up to 56% compared to other ad formats.
Lower cost per lead
Facebook lead ads can help you lower your cost per lead by reaching more people who are interested in your offer. You can use Facebook's targeting options to show your lead ads to people who are most likely to convert, such as people who have visited your website, engaged with your page, or belong to a certain demographic or interest group.
Easier user experienceEasier user experience
Easier user experience
Facebook lead ads can help you provide a better user experience for your potential customers by making it easier for them to share their information with you. They don't have to type anything or leave the app they are using. They can simply tap on your ad and submit their details in seconds. This can improve your brand perception and customer satisfaction.
More accurate data
Facebook lead ads can help you collect more accurate data from your leads by using the information they have already provided to Facebook, such as their name, email, phone number, or location. This can reduce the chances of getting fake or incomplete data that can affect your marketing or sales efforts. You can also customize your lead form to ask additional questions that are relevant to your offer or business.
How to Create Facebook Lead Ads in 5 Steps
Creating Facebook lead ads is easy and fast. You can follow these five steps to create your own lead ads in minutes:
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Step 1: Choose your campaign objective and name your campaign
The first step is to choose your campaign objective and name your campaign. To create lead ads, you need to choose the Lead Generation objective from the list of options. Then, you need to give your campaign a name that reflects your goal and offer.
Step 2: Set up your ad account and budget
The next step is to set up your ad account and budget. You need to select the currency, time zone, and payment method for your ad account. Then, you need to set a daily or lifetime budget for your campaign, as well as the start and end dates. You can also choose how you want to optimize your campaign for delivery, such as impressions, leads, or lowest cost.
Step 3: Define your audience, placement, and optimization
The third step is to define your audience, placement, and optimization. You need to select who you want to see your lead ads based on their location, age, gender, interests, behaviors, or custom audiences. You can also use the lookalike audience feature to find people who are similar to your existing customers or leads. Then, you need to choose where you want to show your lead ads, such as Facebook News Feed, Instagram Stories, or Audience Network. You can also let Facebook decide the best placement for your ads automatically. Finally, you need to choose how you want to optimize your ad delivery, such as reach, conversions, or landing page views.
Step 4: Create your ad creative and copy
The fourth step is to create your ad creative and copy. You need to choose the format of your ad, such as image, video, carousel, or collection. Then, you need to upload or select the media that you want to use for your ad. You can also add text overlays or stickers to make your ad more engaging. Next, you need to write the headline, primary text, description, and call-to-action for your ad. You should use clear and compelling language that highlights the benefits of your offer and encourages people to click on your ad.
Step 5: Create your lead form and customize your questions
The final step is to create your lead form and customize your questions. You need to give your lead form a name and a privacy policy link that explains how you will use the data you collect from your leads. Then, you need to choose the fields that you want to include in your form, such as email address, phone number, or custom questions. You can also add an intro screen that explains what people will get when they submit their form, and a thank-you screen that confirms their submission and directs them to the next step.
How to Download Leads from Facebook Ads in Different Ways
Once you have created and launched your Facebook lead ads, you will start collecting leads from people who are interested in your offer. But how do you download those leads and use them for your marketing or sales purposes? There are different ways to download leads from Facebook ads depending on where you want to access them from. Here are three options:
Option 1: Download leads from Meta Business Suite
Meta Business Suite is a new platform that combines Facebook's business tools into one place. You can use it to manage your Facebook pages, groups, events, messages, ads, insights , and more. You can also use it to download leads from your Facebook lead ads. Here's how:
Go to Meta Business Suite and click on Instant Forms
To download leads from Meta Business Suite, you need to go to the website and log in with your Facebook account. Then, you need to click on the Instant Forms tab on the left sidebar. This will show you all the lead forms that you have created for your Facebook lead ads.
Click on Download next to the form you want to export
Next, you need to find the form that you want to export and click on the Download button next to it. This will open a pop-up window that will allow you to choose how you want to download your leads.
Choose how you want to download your leads (new leads or by date range)
Then, you need to choose how you want to download your leads. You can either download all the new leads that you have received since the last time you downloaded them, or you can download leads by a specific date range. You can also filter your leads by page, ad account, or campaign.
Click on CSV or XLS to download the file
Finally, you need to click on the CSV or XLS button to download the file with your leads. The file will contain the information that your leads have provided in your form, such as their name, email, phone number, or custom answers. You can then open the file with any spreadsheet software and use it for your marketing or sales purposes.
Option 2: Download leads from your Facebook Page
Another way to download leads from your Facebook lead ads is to do it from your Facebook Page. This is useful if you want to access your leads from your mobile device or if you don't have access to Meta Business Suite. Here's how:
Go to your Facebook Page and click on Leads Center or Publishing Tools
To download leads from your Facebook Page, you need to go to your page and click on either the Leads Center tab or the Publishing Tools tab on the top menu. The Leads Center tab will show you all the leads that you have collected from your lead ads, while the Publishing Tools tab will show you all the forms that you have created for your lead ads.
Select the parameters for your lead export (forms, owners, dates, labels)
Next, you need to select the parameters for your lead export. You can choose which forms, owners, dates, and labels you want to include in your export. You can also search for specific leads by their name or email address.
Click on the Download button and save the file
Finally, you need to click on the Download button and save the file with your leads. The file will be in CSV format and will contain the same information as the one from Meta Business Suite. You can then open the file with any spreadsheet software and use it for your marketing or sales purposes.
Option 3: Download leads from Meta Ads Manager
The third way to download leads from your Facebook lead ads is to do it from Meta Ads Manager. This is useful if you want to see how many leads you have generated from each campaign or ad set that contains your lead ads. Here's how:
Go to Meta Ads Manager and click on the campaign or ad set that contains your lead ad
To download leads from Meta Ads Manager, you need to go to the website and log in with your Facebook account. Then, you need to click on the campaign or ad set that contains your lead ad. This will show you the performance of your campaign or ad set in terms of impressions, reach, clicks, cost, and more.
Click on the Results column and select Facebook Leads as the metric
Next, you need to click on the Results column and select Facebook Leads as the metric that you want to see. This will show you how many leads you have generated from each ad within your campaign or ad set.
Click on the Download button and choose the file format and date range
Finally, you need to click on the Download button and choose the file format and date range that you want for your export. You can choose between CSV or XLS formats and select a custom or preset date range. The file will contain the information of each lead that has submitted their form through your ad, such as their name, email, phone number, or custom answers. You can then open the file with any spreadsheet software and use it for your marketing or sales purposes.
How to Manage and Follow Up with Your Leads from Facebook Ads
Downloading leads from Facebook ads is only the first step in your lead generation process. You also need to manage and follow up with your leads to nurture them and convert them into customers. Here are some tips on how to do that:
Use Leads in Meta Business Suite to organize and manage your leads by stages, labels, owners, reminders, and notes
Leads in Meta Business Suite is a feature that allows you to organize and manage your leads from Facebook lead ads in one place. You can use it to assign your leads to different stages, such as new, contacted, qualified, or closed. You can also label your leads with tags, such as hot, warm, or cold, or with custom labels that suit your business. You can also assign owners to your leads, such as yourself or a team member, and set reminders and notes for each lead. This can help you keep track of your leads and their progress.
Use an integrated CRM system to sync your leads with your email marketing or sales software
An integrated CRM system is a software that helps you manage your customer relationships and interactions. You can use it to sync your leads from Facebook lead ads with your email marketing or sales software, such as Mailchimp, HubSpot, or Salesforce. This can help you automate your lead nurturing and follow-up campaigns, such as sending welcome emails, newsletters, offers, or reminders. You can also use it to segment your leads based on their behavior, preferences, or profile, and personalize your messages accordingly.
Use Messenger or WhatsApp to message your leads directly from your Facebook Page or ad account
Messenger and WhatsApp are messaging apps that allow you to communicate with your leads directly from your Facebook Page or ad account. You can use them to send instant messages to your leads who have submitted their form through your lead ads. You can also use them to send images, videos, audio, or documents to your leads. You can also use automated responses or chatbots to answer common questions or provide information to your leads. This can help you build rapport and trust with your leads and increase your response rate.
Use email or phone to contact your leads and provide them with valuable information or offers
Email and phone are traditional but effective ways to contact your leads and provide them with valuable information or offers. You can use email to send long-form content, such as blog posts, ebooks, case studies, or testimonials, that can educate your leads about your product or service. You can also use email to send short-form content, such as tips, tricks, hacks, or checklists, that can help your leads solve their problems or achieve their goals. You can also use phone to call your leads and have a one-on-one conversation with them. You can use phone to qualify your leads, address their objections, or close the deal.
Conclusion and FAQs
Facebook lead ads are a powerful way to generate leads for your business without sending them to a landing page. They can help you increase your conversion rates, lower your cost per lead, provide a better user experience, and collect more accurate data. However, you also need to know how to download leads from Facebook ads in different ways and how to manage and follow up with them effectively. In this article, we have shown you how to create Facebook lead ads, how to download leads from Meta Business Suite, Facebook Page, or Meta Ads Manager , and how to manage and follow up with them using Leads in Meta Business Suite, integrated CRM systems, Messenger, WhatsApp, email, or phone. We hope this article has helped you learn how to download leads from Facebook ads in 2023 and use them for your marketing or sales purposes. If you have any questions or comments, please feel free to leave them below. We would love to hear from you. Here are some FAQs that you might find useful:
FAQs
Q: How can I download leads from Facebook ads in real-time?
A: You can download leads from Facebook ads in real-time by using a third-party tool or service that can connect your Facebook lead ads with your CRM system or email marketing software. This way, you can sync your leads automatically and send them instant messages or emails as soon as they submit their form.
Q: How can I improve the quality of my leads from Facebook ads?
A: You can improve the quality of your leads from Facebook ads by using the following tips:
Use a clear and compelling offer that matches your target audience's needs and interests
Use a relevant and attractive image or video that catches your audience's attention
Use a catchy and concise headline and text that highlights the benefits of your offer and creates a sense of urgency
Use a simple and short lead form that asks only the essential information that you need
Use a custom audience network or lookalike audience to reach people who are similar to your existing customers or leads
Use A/B testing to compare different versions of your ad and optimize your performance
Q: How can I measure the effectiveness of my Facebook lead ads?
A: You can measure the effectiveness of your Facebook lead ads by using the following metrics:
Impressions: The number of times your ad was shown to your audience
Reach: The number of unique people who saw your ad
Clicks: The number of times your ad was clicked by your audience
Cost per click (CPC): The average amount you paid for each click on your ad
Leads: The number of people who submitted their form through your ad
Cost per lead (CPL): The average amount you paid for each lead generated by your ad
Conversion rate: The percentage of people who clicked on your ad and submitted their form
Return on ad spend (ROAS): The ratio of revenue generated by your ad to the amount spent on it
Q: How can I optimize my Facebook lead ads for mobile devices?
A: You can optimize your Facebook lead ads for mobile devices by using the following tips:
Use a vertical or square image or video that fits the screen size of mobile devices
Use a large and legible font size and contrast for your text and buttons
Use a responsive design that adapts to different screen sizes and orientations
Use a fast-loading media that does not consume too much data or battery
Use a mobile-friendly lead form that does not require too much scrolling or typing
Q: How can I integrate my Facebook lead ads with other platforms or tools?
A: You can integrate your Facebook lead ads with other platforms or tools by using one of the following methods:
Use the native integrations that Facebook offers with some popular CRM systems or email marketing software, such as Mailchimp, HubSpot, or Salesforce
Use a third-party tool or service that can connect your Facebook lead ads with other platforms or tools, such as Zapier, LeadsBridge, or SyncSumo
Use the Facebook API to create your own custom integration with any platform or tool that you want
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